New Exposure Therapy Focus Improves Anxiety Treatment

Imagine you have a fear of public speaking. During therapy, you stand up and talk.

Is the goal to stand there until your racing heart slows down, or is it to prove that the audience won’t laugh at you?

This fundamental question – whether exposure therapy works by simply reducing fear or by changing what you predict will happen – was at the heart of a new clinical study.

For decades, exposure therapy has been the gold standard for anxiety, social anxiety, and panic disorder.

However, a significant number of people still don’t fully recover, and many experience relapse.

To make this powerful treatment even better, scientists need to pinpoint its precise working parts.

This new study isolated and compared two distinct approaches to exposure therapy for adults with social anxiety and panic disorder

A woman in a crowded social situation holding a protective bubble over her head to help her relax
Anxiety Therapy Breakthrough: Learning Trumps Fear

Key Points

  • Both Methods Worked: Exposure therapy was effective whether it focused on extinction learning (changing expectation) or fear reduction (habituation).
  • Faster Improvement with Learning: The extinction learning approach showed a modest but significantly faster decrease in self-reported anxiety symptoms over the course of treatment.
  • Higher Clinical Success Rate: The extinction learning method helped over three times as many patients achieve a clinically significant drop in self-reported anxiety after treatment.
  • More Efficient Treatment: The extinction learning condition required significantly less in-session exposure time (spending over twice as long in the habituation group) while still achieving benefits.
  • Habituation Mechanism Questioned: The findings suggest that simply reducing fear (habituation) may not be the core mechanism of exposure therapy, as the habituation method was not superior on any measure.

The Science of Changing Your Mind

Researchers conducted an assessor-blinded, randomized controlled trial comparing two highly specific forms of exposure therapy.

They recruited 89 treatment-seeking adults with social anxiety or panic disorder and assigned them to one of two nine-week, weekly therapy protocols.

The goal was to isolate the mechanism of change by keeping common therapeutic factors the same while only varying the manner and focus of the exposure.

Focus 1: Simply Reducing the Fear

One group focused on habituation, aiming for the simple reduction of fear. This traditional view holds that anxiety decreases with repeated, non-harmful exposure.

  • Patients were told to stay in the exposure until their fear/anxiety dropped by 50% or 45 minutes passed.
  • Therapists prioritized consistent stimuli to avoid “dishabituation”—a temporary spike in fear from something new.
  • Progress meant moving up a fear hierarchy after achieving significant fear reduction at the current step.

Focus 2: Learning a New Prediction

The second group used the inhibitory retrieval model, which is centered on extinction learning.

This approach treats anxiety as a pathological prediction and works by creating a “prediction error” or “expectancy violation”.

The goal is to prove the feared outcome will not happen, creating a new, safer prediction.

  • Therapy began by identifying the Unconditional Stimulus (US)—the feared biological or social outcome like fainting or social rejection.
  • Exposures were designed to maximize the discrepancy between the patient’s prediction and the actual outcome, serving as a definitive test.
  • Patients were encouraged to vary contexts to ensure the new, non-feared prediction wasn’t tied solely to the therapy room.

The Unexpected Winner in Symptom Change

On the primary outcomes—interviewer-rated distress and self-reported symptoms at follow-up—both treatments were equally effective, reinforcing the power of systematic exposure.

However, the extinction learning group demonstrated a significant and meaningful advantage in secondary and exploratory analyses.

  • Faster Improvement: This group showed a significantly steeper, faster decrease in their self-reported anxiety symptoms over the nine sessions.
  • Clinical Success: A striking 43% of the extinction learning patients achieved clinically significant change on their self-reported anxiety scores right after treatment, compared to only 13% of the fear reduction patients.
  • Behavioral Performance: The group also reported greater fear reduction during a challenging public speaking task, validating the self-report data.
  • Efficiency: Interestingly, the fear reduction group spent over twice as long conducting exposures in session (28.20 min vs. 11.05 min), yet the extinction learning group still saw more rapid and significant change. This suggests the quality of the learning, not just the duration of the fear reduction, is key.

Why it Matters: Optimizing Anxiety Treatment

These findings challenge the long-held notion that fear reduction (habituation) is the primary way exposure therapy works.

The habituation group, despite adhering to its principles and engaging in longer exposures, was not superior on any measure.

The modest but consistent benefit of the extinction learning model suggests the therapeutic power lies in the explicit act of disproving the patient’s feared prediction.

Takeaways for Clinicians and Patients

The core message is not to abandon exposure, but to optimize its focus.

For Clinicians:

  • Shift the focus from the CR to the US. Reframe the exposure as a “behavioral experiment” to disprove the catastrophic outcome (US), not just as a way to tolerate anxiety (CR).
  • If a patient with social anxiety fears rejection, the goal is to prove no rejection occurs, not simply to tolerate their blush.

For Patients:

  • The goal of exposure is knowledge, not just relief. When confronting a fear, ask: “What outcome am I afraid will actually happen?”.
  • Then, focus on staying in the moment long enough to logically conclude your prediction was wrong. This explicit act of learning appears to be the turbo boost for therapy.

The study provides a strong foundation for constructing more robust and efficient exposure therapy models by explicitly targeting the mechanism of extinction learning.

Reference

Treanor, M., Zbozinek, T. D., Rosenberg, B. M., Sewart, A., Sandman, C. F., Ruiz, J., & Craske, M. G. (2025). A randomized controlled trial comparing two processes of exposure therapy: Extinction learning and habituation.Journal of Consulting and Clinical Psychology, 93(10), 705–717. https://doi.org/10.1037/ccp0000970

Olivia Guy-Evans, MSc

BSc (Hons) Psychology, MSc Psychology of Education

Associate Editor for Simply Psychology

Olivia Guy-Evans is a writer and associate editor for Simply Psychology, where she contributes accessible content on psychological topics. She is also an autistic PhD student at the University of Birmingham, researching autistic camouflaging in higher education.


Saul McLeod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.