The Pygmalion Effect refers to a psychological phenomenon where higher expectations placed upon individuals lead to an increase in their performance. In the context of sociology and education, it specifically refers to the classic study Pygmalion in the Classroom (1968) conducted by Robert Rosenthal and Lenore Jacobson.

Pygmalion in the Classroom (1968) is a landmark sociological and psychological study conducted by Robert Rosenthal and Lenore Jacobson.
The experiment investigated how labeling and self-fulfilling prophecies impact student performance.
The Experiment Design
The study was conducted at a California elementary school to test the hypothesis that teacher expectations can induce performance gains even when those expectations are based on false information.
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The Deception: Researchers administered an IQ examination to all students but misled teachers by claiming the test was a specialized tool used to identify “intellectual bloomers”, students with high academic potential.
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Random Selection: The researchers ignored the actual test results. Instead, they used a table of random numbers to select approximately 20% of the student population.
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Prediction: They provided the names of these students to the teachers, identifying them as the “bloomers” who would show dramatic intellectual growth in the coming year.
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The Reality: There was no actual difference in potential between the “bloomers” and their peers; the distinction existed solely as a label in the minds of the teachers.
Findings and Mechanisms
At the end of the school year, all students retook the test.
The results supported the existence of a self-fulfilling prophecy, an idea that becomes true because it is acted upon.
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IQ Gains: The students arbitrarily labeled as “bloomers” made significantly greater progress in IQ scores than the remaining 80% of the student body. The “blooming” group saw an average 12-point gain compared to an 8-point gain for the rest of the class.
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Age Significance: The effect was most pronounced among the youngest children. First graders in the experimental group gained over 27 IQ points (compared to 12 for the control), and second graders gained 16.5 points (compared to 7).
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The Psychological Mechanism: Rosenthal concluded that inconspicuous factors such as teacher attitude, mood, and subtle behavioral changes impact outcomes.
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Subtle Treatment: Teachers socialized these students into “high-achiever” roles by providing in-depth feedback and bestowing more attention upon them.
Criticisms
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Efficacy of Testing: The reliability of IQ tests has been frequently challenged as being culturally biased rather than a measure of natural intelligence.
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Individual Susceptibility: Not all people are equally susceptible to labeling; highly individualistic persons may care less about external expectations.
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Replication: Later research has produced mixed results regarding the significance of labeling.
- Deception: Researchers intentionally misled teachers regarding the purpose and nature of the testing administered to their students. The teachers were falsely told that a standard IQ examination was a specialized tool capable of predicting which students were “intellectual bloomers” with high academic potential.
How the Pygmalion Effect works

The operation of the Pygmalion effect, similar to that of a self-fulfilling prophecy, can be understood as progressing through 4 stages in a cyclical pattern:
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Others’ Beliefs Shape Their Conduct: The expectations or labels held by an authority figure (such as a teacher or manager) dictate how they interact with an individual.
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Individuals Internalize the Expectations as Part of Their Self-Concept: This interaction acts as a looking-glass self, where we develop our personal sense of identity based on how we imagine we appear to others.
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Our Beliefs Impact Our Actions: Once we adopt these socially constructed beliefs about our own abilities, our subsequent behaviors begin to align with those expectations.
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Our Actions Reinforce Their Beliefs: Our performance confirms the authority figure’s original (and perhaps originally false) idea, thereby returning the cycle to the initial stage.
A central tenet of this effect is that external expectations can eventually influence behavior in a significant way.
In an educational or professional setting, this often manifests through labeling theory, where an individual “lives up” to an optimistic label or “lives down” to a negative one.
Consequently, low expectations can lead to poor performance, while optimistic expectations are likely to induce intellectual or professional growth.
Examples
The “Ideal Pupil” and Social Class (Howard Becker, 1971)
Sociologist Howard Becker provided an example of how the Pygmalion Effect operates based on social class stereotypes rather than test scores.
- The Expectation: Through interviews with 60 Chicago teachers, Becker found that teachers operated with a mental image of the “ideal pupil,” whom they perceived as white, middle-class, and female.
- The Interaction: Teachers perceived working-class students as furthest from this ideal, viewing them as difficult to control and lacking motivation. Consequently, teachers lowered their standards for these students, deciding to “just try to get some basic things over to them” rather than pushing them to excel.
- The Result: Middle-class students, receiving positive reinforcement and higher expectations, developed positive self-images and worked harder. Working-class students, receiving negative feedback, became demotivated and performed poorly, confirming the teachers’ initial low expectations.
Gender
The Pygmalion Effect has historically played a role in gender socialization.
Studies have shown that teachers often devoted more time and attention to boys, asking them more questions and praising them more frequently.
This differential treatment can signal to girls that they are less suited for subjects like math and science, potentially dampening their competitiveness and shaping their future career choices.
Kindergarten Labeling (Ray Rist, 1970)
Ray Rist’s study of a kindergarten class provides a specific example of how early labeling creates a trajectory of achievement or failure.
- The Grouping: By the eighth day of school, the teacher had divided the children into three tables. This decision was based not on ability tests, but on the teacher’s judgment of the children’s appearance and home background,.
- The Treatment:
- The “Tigers”: This table consisted of middle-class, neat-appearing children. They were seated closest to the teacher and received the most encouragement and high-level instruction.
- The “Cardinals” and “Clowns”: These tables were comprised of working-class children. They were seated further away, given lower-level books, and received less attention.
- The Prophecy: These initial labels fixed the children’s academic path. As they moved into subsequent years, the “Tigers” continued to be seen as high achievers, while the “Clowns” remained in lower groups, fulfilling the teacher’s initial, subjective assessment.
Race
The effect also applies to race. Teachers may unconsciously condition themselves to view certain minority groups as less motivated or more threatening.
For instance, research has shown that teachers may underestimate the academic ability of African-Caribbean pupils or view their behavior as aggressive, leading to lower academic placement and achievement.
Stereotype Promise (Asian American Students)
A positive example of the Pygmalion Effect, termed “stereotype promise,” is observed in the treatment of Asian American students.
- The Stereotype: Jennifer Lee and Min Zhou (2014) found that teachers often hold the positive stereotype that Asian American students are part of a “model minority” and are innately high achievers.
- The Effect: Because of this label, these students are more likely to be placed in Advanced Placement (AP) classes, receive higher grades, and be treated favorably by teachers. This positive treatment can boost the performance of average students, leading them to outperform their actual prior potential.
Gender and “Invisibility”
Research by Spender (1983) provides examples of how the Pygmalion Effect can disadvantage girls.
- The Expectation: Teachers were found to ask boys more questions, give them more feedback, and expect them to have careers, while underestimating the ambitions of girls,.
- The Result: Even bright girls were often described as likely to become “personal assistants” rather than leaders. Consequently, girls became “invisible” in the classroom, blending into the background and lowering their own academic assertiveness to match the lower expectations placed upon them.
How to use the Pygmalion Effect
1. Cultivate High Expectations and Reject Biases
The core of the effect is the belief that an individual possesses high potential, regardless of past performance or background.
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The Power of Belief: Research shows that when teachers are led to expect students will improve intellectually, those students often show greater growth than their peers, even if the expectation was based on false information.
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Reject Group Stereotypes: Successful application requires actively rejecting stereotypes, oversimplified generalizations about groups of people based on race, ethnicity, or class.
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Challenge Occupational Sorting: Avoid assuming potential based on occupational sorting, where society traditionally funnels certain genders or races into specific roles.
2. Modify Interpersonal Interactions
When authority figures believe individuals are high-potential, they subtly change their behavior. To replicate this effect, one should:
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Improve the Socio-Emotional Climate: Offer more positive non-verbal cues, such as smiling and nodding, to create a supportive environment.
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Increase Academic Input: Set higher goals and teach more challenging material rather than “dumbing down” content.
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Grant Response Opportunities: Exhibit patience by giving individuals more time to answer questions and calling on them more frequently.
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Provide Differentiated Feedback: Offer detailed, genuine praise and helpful redirection rather than simple criticism.
3. Influence Self-Concept through the “Looking-Glass Self”
The mechanism behind the Pygmalion effect is the transformation of the individual’s self-image.
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The Looking-Glass Self: Individuals develop their self-concept based on their perception of how others view them. By acting as a “mirror” that reflects intelligence and capability, you encourage the individual to internalize a positive identity.
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Counter Negative Labeling: Avoid ascribing deviant or negative labels like “troublemaker”. Labeling theory warns that once an individual is labeled, they may begin to fulfill that role as an act of rebellion or resignation.
4. Remove Institutional Barriers
The effect can be applied at an organizational level by eliminating structures that signal low expectations.
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Avoid Rigid Tracking: Tracking is a formalized sorting system that often perpetuates inequalities by placing students on “low achiever” paths where they receive less individual attention and live down to lower expectations.
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Promote Universal Access: Ensure universal access, providing equal ability for all people to participate in the education system regardless of disabilities or socioeconomic status.
The History of the Pygmalion Effect
The Pygmalion effect was identified by Robert Rosenthal through a transformative study conducted in 1964.
In their 1968 book, Pygmalion in the Classroom, Rosenthal and his colleague Lenore Jacobson drew inspiration for the concept from Ovid’s Metamorphoses.
In this Greek myth, a Cypriot sculptor named Pygmalion carves an ivory statue of a woman so beautiful that he falls in love with his own creation.
He pleads with the gods to grant him a wife identical to the statue; they respond by bringing the ivory figure to life.
This mythological theme of a creation mirroring its creator’s desire was mirrored centuries later in George Bernard Shaw’s 1912 play, Pygmalion.
The character Liza Doolittle famously captures the essence of the sociological phenomenon when she explains that “the difference between a lady and a flower girl is not how she behaves, but how she’s treated”.
She emphasizes this point by noting that she will remain a flower girl to Professor Higgins because that is how he views and treats her, yet she can be a lady to someone who treats her with that expectation.
Sociologically, the Pygmalion effect is a manifestation of a self-fulfilling prophecy.
This concept, defined by sociologist Robert K. Merton, suggests that even a false idea can become true if it is acted upon.
This aligns with the Thomas theorem, which states, “If men define situations as real, they are real in their consequences”.
Further Information
- Labelling Theory (Education)
- The Golem Effect
- Pygmalion and intelligence? Current Directions in Psychological Science, 4 (6), 169-171.
References
Becker, H. S. (1971). Sociological work. Transaction publishers.
Lee, J., & Zhou, M. (2014). The success frame and achievement paradox: The costs and consequences for Asian Americans. Race and Social Problems, 6(1), 38-55.
Mitchell, T. R., & Daniels, D. (2003). Observations and commentary on recent research in work motivation. Motivation and work behavior, 7 (1), 225-54.
Raudenbush, S. W. (1984). Magnitude of teacher expectancy effects on pupil IQ as a function of the credibility of expectancy induction: A synthesis of findings from 18 experiments. Journal of Educational psychology, 76 (1), 85.
Rist, R. (1970). Student social class and teacher expectations: The self-fulfilling prophecy in ghetto education. Harvard educational review, 40(3), 411-451.
Rosenthal, R., & Babad, E. Y. (1985). Pygmalion in the gymnasium. Educational leadership, 43 (1), 36-39.
Rosenthal, R., & Jacobson, L. (1968). Pygmalion in the classroom. The Urban Review, 3 (1), 16-20.
Rosenthal, R., & Rubin, D. B. (1978). Interpersonal expectancy effects: The first 345 studies. Behavioral and Brain Sciences, 1 (3), 377-386.
Spender, D. (1983). Telling How It Is: language and gender in the classroom. Sex Differentiation and Schooling.