By Saul McLeod, updated 2017
Experimental design refers to how participants are allocated to the different conditions (or IV levels) in an experiment.
Probably the commonest way to design an experiment in psychology is to divide the participants into two groups, the experimental group, and the control group, and then introduce a change to the experimental group and not the control group.
The researcher must decide how he/she will allocate their sample to these IV level. For example, if there are 10 participants, will all 10 participants take part in both conditions (e.g., repeated measures) or will the participants be split in half and take part in only one condition each?
This type of design is also known as between groups. Different participants are used in each condition of the independent variable. This means that each condition of the experiment includes a different group of participants.
This should be done by random allocation, which ensures that each participant has an equal chance of being assigned to one group or the other.
Independent measures involve using two separate groups of participants; one in each condition. For example:
This type of design is also known as within groups. The same participants take part in each condition of the independent variable. This means that each condition of the experiment includes the same group of participants.
Suppose we used a repeated measures design in which all of the participants first learned words in 'loud noise' and then learned it in 'no noise.' We would expect the participants to show better learning in 'no noise' simply because of order effects, such as practice. However, a researcher can control for order effects using counterbalancing.
The sample would split into two groups experimental (A) and control (B). For example, group 1 does ‘A’ then ‘B,’ group 2 does ‘B’ then ‘A’ this is to eliminate order effects. Although order effects occur for each participant, because they occur equally in both groups, they balance each other out in the results.
Each condition uses different but similar participants. An effort is made to match the participants in each condition in terms of any important characteristic which might affect performance, e.g., gender, age, intelligence, etc.
One member of each matched pair must be randomly assigned to the experimental group and the other to the control group.
1. Independent measures / between groups: Different participants are used in each condition of the independent variable.
2. Repeated measures /within groups: The same participants take part in each condition of the independent variable.
3. Matched pairs: Each condition uses different participants, but they are matched in terms of important characteristics, e.g., gender, age, intelligence, etc.
Animation created by Tom H
Read about each of the experiments below. For each experiment, identify (1) which experimental design was used; and (2) why the researcher might have used that design.
1. In order to compare the effectiveness of two different types of therapy for depression, depressed patients were assigned to receive either cognitive therapy or behavior therapy for a 12-week period. The researchers attempted to ensure that the patients in the two groups had a similar severity of depressed symptoms by administering a standardized test of depression to each participant, then pairing them according to the severity of their symptoms.
2. To assess the difference in reading comprehension between 7 and 9-year-olds, a researcher recruited a group of each from a local primary school. They were given the same passage of text to read, and then asked a series of questions to assess their understanding.
3. To assess the effectiveness of two different ways of teaching reading, a group of 5-year-olds were recruited from a primary school. Their level of reading ability was assessed, and then they were taught using scheme one for 20 weeks. At the end of this period, their reading was reassessed, and a reading improvement score was calculated. They were then taught using scheme two for a further 20 weeks and another reading improvement score for this period was calculated. The reading improvement scores for each child were then compared.
4. In order to assess the effect of organization on recall, a researcher randomly assigned student volunteers to two conditions. Condition one attempted to recall a list of words that were organized into meaningful categories; condition two attempted to recall the same words, randomly grouped on the page.
The degree to which an investigation represents real-life experiences.
These are the ways that the experimenter can accidentally influence the participant through their appearance or behavior.
The clues in an experiment that lead the participants to think they know what the researcher is looking for (e.g. experimenter’s body language).
Variable the experimenter manipulates (i.e. changes) – assumed to have a direct effect on the dependent variable.
Variable the experimenter measures. This is the outcome (i.e. result) of a study.
All variables, which are not the independent variable, but could affect the results (DV) of the experiment. EVs should be controlled where possible.
Variable(s) that have affected the results (DV), apart from the IV. A confounding variable could be an extraneous variable that has not been controlled.
Randomly allocating participants to independent variable conditions means that all participants should have an equal chance of taking part in each condition.
The principle of random allocation is to avoid bias in the way the experiment is carried out and to limit the effects of participant variables.
Changes in participants’ performance due to their repeating the same or similar test more than once. Examples of order effects include:
(i) practice effect: an improvement in performance on a task due to repetition, for example, because of familiarity with the task;
(ii) fatigue effect: a decrease in performance of a task due to repetition, for example, because of boredom or tiredness.
McLeod, S. A. (2017, Jan 14) Experimental design. . Simply Psychology. https://www.simplypsychology.org/experimental-designs.html
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