Thick Description In Qualitative Research

Thick description is a qualitative research method that aims to provide a rich, detailed, and nuanced account of a phenomenon, moving beyond surface-level observations to reveal the underlying meanings, motivations, and social dynamics at play.

It involves “showing rather than telling,” using vivid descriptions, illustrative examples, and direct quotations from data sources like interviews, field notes, and documents.

The goal is to offer rich contextual insight into the research process and findings, enabling readers to evaluate the study’s credibility, transferability, dependability, and confirmability.

Thick description contrasts with thin description, which it describes as a superficial account that does not explore the underlying meanings of cultural members.

Thin description remains at the surface level, simply documenting what is observed without delving into the deeper significance.

This lack of interpretive depth leaves the reader with an incomplete and potentially misleading understanding of the social phenomenon being studied.

Thick Description

  • Goes Beyond Surface-Level Details: Thick description aims to capture the meaning and significance of events and experiences, providing a deeper understanding of the phenomenon.
  • Rich Contextual Information: It incorporates detailed accounts of the research setting, participant backgrounds, cultural influences, and other relevant contextual factors.
  • Emphasis on Nuance and Complexity: Thick description embraces the complexities of human experience, acknowledging individual variations and highlighting the interplay of multiple perspectives that may be contradictory or challenge dominant narratives.
  • Evocative Language: Thick description employs vivid and evocative language to engage the reader and convey the richness of the data. It moves beyond dry summaries and generalizations to create a compelling and immersive account of the phenomenon.

How Thick Description Is Achieved

Thick description is not just about recording what is seen but about interpreting what is understood.

It’s about weaving together detailed observations with insightful interpretations, guided by theory and a deep understanding of the cultural context.

By moving beyond surface-level details, thick description aims to reveal the intricate meanings and motivations that shape social actions, offering a rich and compelling portrait of the social world.

It requires careful attention to detail, thoughtful interpretation, and a willingness to go beyond surface-level understandings.

Here are some ways researchers achieve thick description:

1. Immersion in the Data:

Researchers must spend significant time immersing themselves in the data, reading and rereading transcripts, examining field notes, and reflecting on their observations.

Immersion in the data allows researchers to move beyond surface-level understanding and develop a deeper appreciation for the complexities and nuances of the phenomenon under study.

Through this deep engagement, researchers gather a wealth of evidence to support their interpretations and conclusions, ultimately enabling them to provide rich, detailed descriptions of the research setting and participants’ experiences.

2. Coding and Theme Development:

Thick description requires a deep understanding of the context in which actions and behaviors occur.

This contextualization allows readers to understand the significance of the observed actions and behaviors beyond their surface-level interpretations.

While coding and theme development are common practices in many qualitative approaches, including thematic analysis, they are particularly important for thick description.

By systematically coding the data and identifying recurring patterns and themes, researchers can move beyond individual instances to understand the broader meanings and social dynamics at play.

Latent codes help researchers write thick descriptions by revealing the assumptions, ideologies, and implicit meanings embedded within the data, which can then be incorporated into the rich, contextual narrative of the thick description.

Latent codes help researchers achieve this by connecting explicit expressions to the broader social, cultural, and historical context.

Thick description goes beyond simply listing themes; it involves weaving them together to create a comprehensive and insightful account of the phenomenon under study.

Researchers should explore how different themes interact and intersect, examining how they co-occur to create a deeper understanding of the research topic.

Thick description requires supporting themes with compelling evidence from the data, including verbatim quotes from participants and detailed descriptions of observations.

3. Memoing:

Memoing involves researchers documenting their thoughts, reflections, and insights throughout the research process, serving as a record of their analytical journey and contributing to the depth and richness of the final account.

These memos help ensure that interpretations are grounded in the data and are not simply based on the researcher’s preconceptions or biases.

As researchers immerse themselves in the data, they often have “aha” moments or make connections between different parts of the data, and memos serve as a valuable space to document these fleeting insights so they can be revisited and integrated into the analysis later.

Memos also play a crucial role in refining codes and themes as the analysis progresses, providing a space to document decisions about merging or splitting codes, refining theme definitions, and developing the relationships between themes.

By documenting this analytical journey, researchers provide readers with a deeper understanding of the context, decisions, and rationale behind their findings, strengthening the rigor and transparency of the research.

4. Seeking Feedback:

Seeking feedback, particularly through member checking, can substantially improve thick description in qualitative research.

This process involves sharing research findings with participants, inviting their input on the accuracy, completeness, and interpretation of the data.

Through member checking, researchers can identify potential blind spots in their analysis and ensure their interpretations are credible and nuanced.

Additionally, this process deepens contextual understanding by providing insights into participants’ lived experiences and helps researchers refine their use of language and terminology to better reflect participants’ perspectives.

Triangulation

Triangulation promotes a more comprehensive and nuanced understanding of the phenomenon under study.

It involves gathering data from multiple sources, perspectives, or methods, which can help to capture a wider range of details, contextual factors, and interpretations.

This aligns perfectly with the core aim of thick description, which is to provide a rich and multi-layered account of the social world.

For instance, a researcher studying workplace communication might combine interviews with employees, surveys of communication patterns, and analysis of email exchanges.

This combination of methods would provide a more comprehensive understanding of how communication functions within the organization.

Thick Description and Thematic Analysis

While thick description is a valuable tool for any qualitative researcher, it is particularly relevant to thematic analysis.

In its more reflexive form, thematic analysis relies on thick description to develop rich, multifaceted themes that go beyond simply summarizing what participants have said.

However, there is a risk of thematic analysis becoming overly descriptive and superficial, resulting in “thin” themes that lack depth and complexity. This can occur when researchers:

  • Focus on manifest content: Relying solely on the surface-level meanings of participants’ words, without exploring the underlying assumptions, beliefs, and social dynamics that shape their perspectives.
  • Treat themes as buckets: Simply categorizing data into predetermined themes without considering the connections between observations or developing a coherent narrative.
  • Fail to develop a central organizing concept: Lacking a central idea or story that unifies the theme and explains the relationships between the different observations within it.

To avoid these pitfalls, researchers using thematic analysis must strive to achieve thick description by:

  • Engaging in deep interpretive work: Moving beyond descriptive summaries to develop a nuanced understanding of the meanings and motivations behind participants’ words and actions.
  • Seeking out patterns and connections: Looking for the underlying patterns and connections between observations, rather than simply treating themes as isolated categories.
  • Developing a central organizing concept: Identifying the core idea or story that unites the theme and explains the relationships between the different observations within it.

By embracing the principles of thick description, thematic analysis can provide rich, insightful, and credible accounts of human experience and meaning-making.

Example

Theme: “Protective Gatekeeping in Healthcare Teams”

‘Protective Gatekeeping’ emerged as a complex pattern of behaviors through which healthcare workers carefully controlled access to both their team members and patient information.

This gatekeeping manifested differently across roles and contexts, reflecting deep-seated professional values and organizational culture.

Senior nurses, for instance, consistently positioned themselves as intermediaries between physicians and junior staff, carefully filtering communications in both directions.

As one nurse explained:

‘I need to know when to shield my doctors from unnecessary interruptions, but also when something is urgent enough to break through that shield. It’s like being a traffic controller.’

This protective behavior extended beyond simple information control. Participants described elaborate social rituals for vetting new team members, with trust being earned gradually through a series of increasingly challenging situations.

A resident physician reflected:

‘You don’t get full access to the team right away. They watch how you handle the smaller cases first. It’s only when they see you’re reliable that they start bringing you into the more complex situations.’

The theme intersected notably with other identified patterns, particularly ‘Professional Identity’ and ‘Hierarchical Trust.’

For example, when emergency department nurses engaged in gatekeeping, they simultaneously protected their patients and asserted their professional autonomy: ‘

We’re not just message-takers. When someone wants to speak to the doctor, we need to assess if that’s really necessary. Our judgment matters here.’

Documentation from field observations revealed how this gatekeeping operated through subtle non-verbal cues and environmental arrangements.

Nurses’ stations were positioned to enable surveillance of unit entry points, and staff developed sophisticated systems of silent signals to communicate about potential disruptions without alerting patients or visitors.

This thick description:

  1. Names and defines the theme clearly
  2. Provides concrete examples from multiple data sources
  3. Includes verbatim quotes that illustrate different aspects
  4. Shows how the theme manifests in different contexts
  5. Explains relationships with other themes
  6. Includes observational data beyond just interviews
  7. Demonstrates the complexity and nuance within the theme
  8. Shows how the theme operates at both obvious and subtle levels

Thick Description in Ethnography

Thick description is a key feature of ethnographic writing, first popularized by anthropologist Clifford Geertz.

It refers to the ethnographer’s attempt to go beyond simply describing behaviors (a “thin description”) and instead provide a qualitatively nuanced perspective on social life.

Geertz argued that ethnographic data are essentially interpretations of interpretations, and that thick description is crucial for enabling readers to understand the context and researcher’s interpretive process

Thick description combines observations of behavior with deeper analysis of:

  • The meanings people give to things
  • The emotions they feel
  • The strategies behind their decision making

This approach aims to uncover what is happening beneath the surface of everyday life. It involves paying attention to the following factors:

  • Implicit power relations
  • Subtle social practices
  • The different ways people experience the world (subjectivity)

Importantly, thick description avoids oversimplifying complex experiences. It seeks to highlight the agency behind decision making and what is truly at stake in people’s lives.

Example of Thick Description:

The observation that Alzheimer’s disease carries social stigma in Oaxaca, Mexico is a thinner description than the observation that Alzheimer’s is seen as a consequence of family neglect.

The latter description, which was arrived at later in fieldwork, is thicker because it reveals the particular meaning that neglect has in a community experiencing social change due to poverty and migration.

Recognizing Alzheimer’s, then, is not simply about stigma; it is about Oaxacans acknowledging that their community is undergoing a transformation.

Thick description is a crucial aspect of ethnographic writing because it moves beyond superficial observations and attempts to provide a more complete and insightful understanding of human experience.

Reading List

Olivia Guy-Evans, MSc

BSc (Hons) Psychology, MSc Psychology of Education

Associate Editor for Simply Psychology

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.


Saul McLeod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

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