Cultivation Theory In Media

Cultivation theory proposes that prolonged exposure to television and media shapes viewers’ perceptions of reality, making them more likely to believe the world aligns with the most frequently portrayed messages and images on TV.

Drive-Reduction Theory of Motivation In Psychology

Drive reduction thosry is a theory of learning in which the goal of motivated behavior is a reduction of a drive state. The theory assumes that all motivated behavior arises from drives, stemming from a disruption in homeostasis, and that responses that lead to reduction of those drives tend to be reinforced or strengthened.